🎥 ADLEAKSTV EPISODE 3 🎥 (January 9th - January 16th) Thanks Dino Panopoulos Thank everyone for watching and being part of the community Reminder: Check out the units section for over 500 videos, tutorials, how to's and much more! Follow us on IG and YouTube! If you aren’t an adleaks member already sign up at https://joinadleaks.com to get access to all 500+ units, our amazing deals and so much more! ---------------- ⭐️ AdLeaks TV: Episode 1! ⭐️ 🔥🔥🔥 This is the Week in Review in Video Format. HIGHLY recommend you watch if you haven't already https://www.facebook.com/groups/adleaks/permalink/596115347879984/ ⭐️ AdLeaks TV: Episode 2! ⭐️ 🔥🔥🔥 https://www.facebook.com/groups/adleaks/learning_content/?filter=564111311096962&post=601525974005588 . . ⭐️ Tim Burd’s Last Australia Mastermind ⭐️ https://www.facebook.com/groups/adleaks/permalink/597405431084309/ . . . 🗞 INDUSTRY NEWS 🗞 ⭐️ FB Testing Tiered Comments ⭐️ By Alex Stiehl https://www.facebook.com/groups/adleaks/permalink/592263634931822/ Tiered comments finally!! . ⭐️ Reddit Pixel Updates ⭐️ Shared by Nicholas Harvey https://www.facebook.com/groups/adleaks/permalink/595294297962089/ Reddit Pixel updates: * More accurate * Track 8 event types * Now supports 1st party cookies * Certified for Google Tag Manager * Smarter optimizations . ⭐️ Upcoming Facebook Webinar on AI and Machine Learning ⭐️ Shared by Mikie Barkemeyer https://www.facebook.com/groups/adleaks/permalink/595303281294524/ In October, Facebook hosted an event called AI in Action, which brought together agencies and FB product experts to talk about how artificial intelligence and machine learning-driven systems maximize efficiency and outcomes. Now you can get the same content virtually in an upcoming webinar! You can expect to hear more about: The levers of liquidity across placement, audience, budget, and creative Tips on improving your signal health, including advanced matching Case studies that highlight how brands and agencies are seeing success using AI-driven systems FB’s commerce vision and roadmap, and how you can embrace the opportunity it presents Hurry and sign up the event is January 29 at 930am . ⭐️ Facebook Gamification for Agencies ⭐️ By Depesh Mandalia https://www.facebook.com/groups/adleaks/permalink/596117311213121/ If you're a Facebook Marketing Partner you'll be rewarded with ad credit for growing your Business Manager ad spend! ========= "In order to unlock advertiser promotional offers, your Business Manager's qualified spend should grow more than 5% quarter over quarter The opt-in window for promotional offers will begin in April 2020 for qualifying partners Starting in April 2020, qualifying advertisers of qualifying Premium agencies earn coupons as evaluated by Amount Spent (feed and Stories placements). The coupon amount will be calculated as 20% of the amount spent (feed and Stories placements) and have a max. limit of USD 10,000 per quarter, per ad account." . ⭐️ CBO Mandatory Launch Potentially Being Pushed to March ⭐️ By David David O'Connell https://www.facebook.com/groups/adleaks/permalink/596238291201023/ Rumors from reps say the February push for CBO will be moved back to March instead! 📷:) . . . 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ SEO On Fire Part 2 - Keywords ⭐️ (26 mins) By Marty Marion https://www.facebook.com/groups/adleaks/permalink/593524361472416/ Part 2 in the series, So much in this video but watch this if you want to learn all about the role keywords play in SEO, all about search queries, the google ads auction, competition, short vs long keywords and so much more, thanks Marty! . ⭐️ GA Setup and Channel Grouping - Part 1 ⭐️ (9 mins) By Justin Brenner https://www.facebook.com/groups/adleaks/permalink/593848701439982/ I have seen a lot of questions in the group lately related to google analytics and attribution. So, Justin filmed a quick video on how to setup analytics and more importantly build out your channel grouping in preparation for traffic. This will prep the stage for Google Attribution, how to keep your google channel groupings clean and how to leverage custom segments and reporting within analytics. . ⭐️ Google Ads for Ecommerce in 2020 ⭐️ (9 mins) By Vincent Beima https://www.facebook.com/groups/adleaks/permalink/595051784653007/ if you've followed the trends of 2018/2019 there are some things that will likely play out in 2020. The "great migration" from facebook advertisers to the Google Ads platform for example. Or why smart marketers and brands WON'T rely only on googles smart bidding strategies to grow businesses. Why marketers NEED to look at much more than just ROAS Vincents predictions for Google Ads in 2020 Thanks Vincent, loved the video! . ⭐️ You Can Learn a Lot From Political FB Ads! ⭐️ (19 mins) By Maxwell Finn https://www.facebook.com/groups/adleaks/permalink/595441784614007/ Theres a ton you can learn from Political FB Ads Of course, not all the candidates are doing it right, in fact many of them are doing it wrong but in every major election there has typically been major marketing innovations that happen Bloomberg got into the race and spent almost $1m in one day on Facebook ads after hiring the ex Facebook CMO Max shows us how to see how much has been spent, how many ads they are actively running and so much more . ⭐️ FB Making Updates to Custom Audience Lists ⭐️ (10 mins) By Jeromy Sonne https://www.facebook.com/groups/adleaks/permalink/595553947936124/ Rob Leathern Director of Product at Facebook dropped a bombshell on those of us that use custom audience lists. They're making some big changes that will let people both opt out of your custom audience lists as well as OPT IN to exclusionary lists. This is a big change and is rolling out quick. I run through both Facebook's announcement, Rob's personal clarification on Twitter, and finally talk through a few scenarios where this may be problematic. . . . . ⭐️ How & Why to Store Email and Phone Data in Manychat System Field ⭐️ (6 mins) By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/597654841059368/ Great walk through over the shoulder video that makes this complicated process look super easy and with SMS ability coming to ManyChat soon you definitely want to start grabbing phone numbers! Great share! . ⭐️ How to Target Your Friends List ⭐️ (2 mins) By Marius du Preez https://www.facebook.com/groups/adleaks/permalink/597417274416458/ LOVED THIS! It’s only 2minutes, I don’t want to give away this stupidly simple “Why didn’t I think of that?” Method so watch the video! This allows you to target people from your personal friends list on Facebook ads! . . . 📝 TEXT EDUCATIONAL POSTS 📝 ⭐️ [EMAIL] Drive 5x More Revenue Per Recipient with 3 List Segmentation Ideas ⭐️ By Joshua Chin https://www.facebook.com/groups/adleaks/permalink/592258004932385/ Great video on how and why to segment your email lists that will dramatically improve your bottom line. Things like: -Customers who opened X number of their emails within the last 30 days -Segments based on which products or product types they have viewed, added to cart or purchased -Price sensitivity - Segment customers that bought during your sale and only during your sale as these customers are highly price sensitive -Segment by customer lifetime value to increase it even more with “VIP” discounts and special promotions just for them . ⭐️ PSA: Never Be Directly Added to a Client’s Page via Admin ⭐️ By Justin Brenner https://www.facebook.com/groups/adleaks/permalink/592509051573947/ Do NOT have the client add you as an admin on the page directly or you risk losing your page and advertising access Justin learned this the hard way after a month of time, lawyers, federal court, contacting congress, $37k in fees and tons of money in most sales. So, make sure your business manager is added as a partner to the clients business manager when getting access to their page. . ⭐️ How Account Standing Actually Works (from an FB Rep) ⭐️ By Reuben Scheckter https://www.facebook.com/groups/adleaks/permalink/594570184701167/ This is direct from Reubens rep in Singapore - 🟢GREEN In great standing and you will get much faster ad approvals. 🟡YELLOW Average standing but has been prone to the odd disapproval here or there. Keep out of trouble for a while to get back in to good standing, this will have slower approval times. 🔴RED You now have THREE STRIKES until you receive an ad account ban. Will be triggered by a lot of disapprovals in a short time window which is surprisingly easy to do. For the BIG spenders out there with reps you can actually ask your rep to make a case to the policy team and they are able to flick your account back in to good standing with the flick of a switch . Also reminder and this is something I have been saying for years but it bears repeating, When you get random ads disapproved that have been running for ages it is due to the policy updates they make every 6 months. They will retrospectively start banning ads. Important to delete ads you are not using. . . ⭐️ Crushing 7.51x ROAS Using the Trip Consideration Feature on Ecom ⭐️ By Scott Seward https://www.facebook.com/groups/adleaks/permalink/597253101099542/ Great great post on how Scott and his team took on a Travel Luggage brand as a client and went from 2.5X ROAS to 7.5XROAS simply by turning the Trip Consideration feature on!! Absolutely amazing and a very insightful post/case study. Really enjoyed reading this Scott thank you for sharing! ⭐️ TikTok Influencer Strategy for Increased Sales ⭐️ By Jordan Stevenson https://www.facebook.com/groups/adleaks/permalink/595794471245405/ If you don’t read this post immediately you are really missing out Basically Jordan found and describes a way to leverage influencer marketing on TikTok for a TINY FRACTION of the price it costs anywhere else to 5X sales for his brand This is seriously brilliant and something you should be doing yesterday! Thanks for the amazing share Jordan . . Thats it for Episode 3 everyone You stay classy AdLeakers!