📷 AdLeaksTV Episode 5 📷 (January 23rd - January 30th) Adleaks Episode 5! Thank you Dino Panopoulos! Keep in mind this year that the Political arena is just heating up so we are likely to see an unseasonal increase in CPMs due to the election year ***POSTS REFERENCED IN THE VIDEO BELOW*** ---------------- 📷 HOUSEKEEPING 📷 ⭐️ February Contest Announcement! ⭐️ By Christie Nix https://www.facebook.com/groups/adleaks/permalink/605551513603034/ 🥇 1st Prize: Ticket to one of Tim Burd’s Masterminds or Retreats of your choice 🥈 2nd Prize: 5 months of a free Platinum membership 🥉 3rd Prize: AdLeaks swag gift box 📷 VIDEO EDUCATIONAL POSTS 📷 ⭐️ [𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐒𝐌𝐒 𝐱 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐕𝐚𝐥𝐞𝐧𝐭𝐢𝐧𝐞’𝐬 𝐃𝐚𝐲!] ⭐️ - (57 Minutes) By Joshua Chin https://www.facebook.com/groups/adleaks/permalink/603407520484100/ Replicate Joshua’s tested and proven holiday strategy from BFCM 2019 that catapulted their $831k week that you can apply to Valentines Day and any other Holidays! “Here are 3 campaigns to get the gist of our 6-step Valentine’s Sequence that use both Email & SMS marketing. These can set you up for an high converting holiday season: 1. 📷📷𝐇𝐲𝐩𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: 𝐄𝐦𝐚𝐢𝐥 Teaser email campaigns make your audience feel like they are special and part of an exclusive community. The information complexity or rather, flexibility of emails allows you to create emails just as how you want your customers to see your brand. You can showcase the most relevant products of the season to draw them in right away. This stage is CRUCIAL to tag and segment your customer before your main event based on their behaviour. Establish who your VIPs are and further prune your MAIN segment to only target them during your main launch— this way, you can improve open rates and reduce unsubscribe rates throughout the entirety of the holiday sales. 2. 📷🥂 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐋𝐢𝐬𝐭: 𝐄𝐦𝐚𝐢𝐥+ 𝐒𝐌𝐒 Launch your popups as early as the beginning of January! That way, you can retarget the subscribed people later on with Valentines offers. Make the copy short and don't forget to have a compelling offer so you increase the chances of them signing up . ✅ Offer them a Clear CTA: Whether it’s subscribing to your list or getting first dibs on your new collection— be clear of what you want them to do. ✅ Attract them with Incentives: By taking personal information be it via email or SMS, you’d want to give your future customers something in return. Offering a discount code to newbies or a free shipping coupon will go a long way. ✅ Benefit them, visually: An image that celebrates this holiday’s theme is powerful. Be mindful of how it’s optimized for mobile, tablet and of course, desktop view. ✅ One size does not fit all: popups can serve different functions, thus it's important that their copy is tailored to these. 3. 📷📷 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐋𝐚𝐮𝐧𝐜𝐡: 𝐄𝐦𝐚𝐢𝐥 + 𝐒𝐌𝐒 Your VIPs are a self opt-in group of highly-excited, high-value customers who purchased from you recently, and frequently. Show exclusivity when you roll out the priority list invites before any sales emails. Your priority launch should be executed BEFORE your main launch to gain loyalty and trust with your loyal customers— a group that is worth more than you think Great great post and highly recommend you guys check it out! . ⭐️ Use Upwork to Land Clients ⭐️ (15 Minutes) By Jeff Minnichbach https://www.facebook.com/groups/adleaks/permalink/605514050273447/ IF YOU'RE NOT USING WEBSITES LIKE UPWORK TO LAND CUSTOMERS FOR DESIGN, MARKETING, PRODUCTION OR OTHER KINDS OF JOB, YOU'RE MISSING OUT FOR YOUR BUSINESS. Jeff was Top Rated for several years and generated over $100,000 in my first year in 2016 by bidding on jobs all day every day. YES, it's a full time job most times, BUT, it works and the ROI is huge. In this video are his favorite tips and tricks for landing new business from Upwork that could add thousands of dollars per month in additional revenue for your business. . ⭐️ How to Use Page Insights for Messenger ⭐️ (5 Minutes) By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/607389056752613/ In this video Rutger shows you where you can find 📷️‍♂️ page insights for Messenger and what metrics to look at. Use this data in to decide if you should send your next broadcast 📷 or not. He also shows you how to determine your block rate, whats normal, whats too high, what to include in your ad sets, what to exclude to make sure you don’t run into any issues and so much more! Check it out! . . . 📷 TEXT EDUCATIONAL POSTS 📷 ⭐️ The 3 Sticking Points of Ecommerce Growth Holding You Back ⭐️ 📷📷📷 By Tyler Garner https://www.facebook.com/groups/adleaks/permalink/607280820096770/ This was a great post about the things typically holding people back in 3 levels of spend THE MAIN RANGES PEOPLE GET STUCK IN ARE: 📷 $0-$500 / Day in ad spend 📷 $500-$5,000 / Day in ad spend 📷 $5,000+ / Day in ad spend $0-$500/day How To Break Out Of This Zone: - Landing page - Sales process - Offer - Product - Positioning $500-$5,000/day How To Break Out Of This Zone: - Powerful Creative - Killer Copy - Customized Rules / Automation - Talented Ad Buying - Horizontal Scaling & Audience recycling - CRO - Pricing - Offer structuring/re-structuring - Funnel Flow Optimization / implementation - Customer LTV Optimization How to continue to profitably scale beyond $5K / Day - Creative (Big one) - Angles (Also a biggie) - Ad buying talent - Audience Segmentation - Offer Restructuring - Offer Diversification - Automation at scale - Accurate Attribution Measurement - Online Asset Diversification (Landing Page, VSL, Opt In, Quiz, Advertorial, Product Page etc…) - Audience : Offer Capacity Ratio - CRO This is a very detailed post that goes in depth to each of these things but I wanted to give you the highlights and hope you read this insightful post! . . . 📷 GENERAL QUESTIONS 📷 ⭐️ Favorite High Spend Lead Gen Structure? ⭐️ https://www.facebook.com/groups/adleaks/permalink/602999800524872/ Answer by me: Shotgun + Surfing all day here. If you arent aware of my shotgun strategy it is in the units but basically you start out with 20-40 ad sets in one campaign with high budgets then you start cutting ads first around 4am that arent doing well, then ad sets early around 6am that are doing terrible, then you cut anything doing terrible again in another few hours, then at noon you are only gonna be on the ad set level and you cut ANYTHING not profitable and you continue this for the next few hours then reset and turn everything back on and do this for a few days. Once its been a few days you can start leaving bad ads off, after a few more days you can start leaving bad ad sets off etc. The good ad sets you should be surfing during this time. This is obviously a very simplified way to explain it but I do recommend you watch my full video in the units on this for a better understanding . ⭐️ Collecting Phone Numbers for Discount Rather than Email? ⭐️ https://www.facebook.com/groups/adleaks/permalink/603363390488513/ Christopher Berg had a great answer here For me, e-mail's slightly edging out SMS on revenue when considering e-mail/phone number collection rate and campaign revenue. E-mail wins hands-down when I consider I get a much bigger list for retargeting on ad platforms. Here's my stats on testing phone collection first vs e-mail collection first. E-mail Popup Collection Rate: 8% Phone Number Popup Collection Rate: 0.7% E-mail Campaign Average Revenue Per Unique E-mail: $0.044 SMS Campaign Average Revenue Per Phone Number: $0.49 E-mail Popup Collection RPM: $0.35 SMS Popup Collection RPM: $0.34 . ⭐️ Examples of Good Ecommerce Youtube Ads? ⭐️ https://www.facebook.com/groups/adleaks/permalink/603397033818482/ Great post with tons of examples of some amazing youtube ads for ecommerce, too much to share here but check it out for some inspiration! . ⭐️ Improving Customer Feedback Score? ⭐️ https://www.facebook.com/groups/adleaks/permalink/603530253805160/ 📷️ Great answer by Damien Defranco Long answer short Damien said to have products you would be PROUD to sell. If the quality isn’t high enough where you would confidently sell it to your family, don’t sell it! Long story short build a brand around REAL quality products and real quality customer service . ⭐️ Any Good Video Views Strategies? ⭐️ https://www.facebook.com/groups/adleaks/permalink/604053750419477/ 📷️ Answer by Jaime Harmon “Video views and page pose engagements at the top... video views and awareness in the middle at $1/day per adset targeting all possible custom audience who have engaged with your brand in the last 28 days stacked in each one of those ad sets (based on Curt Maly’s BELT methods and it KILLS it). We’ve been doing this method with lots of our clients and seeing CPAs drop and purchases increase after it runs for a little” . ⭐️ How does a company reach out to another company to form a partnership? ⭐️ https://www.facebook.com/groups/adleaks/permalink/604307090394143/ 📷️ Great great answer by Damien Defranco Goes into great detail about what percentage splits to do, how to reach out to other companies, what to say, what to look for, what to do, what not to do, expected outcomes and so much more. This is too long to fit in this episode but you GOTTA read this if you want to expand your business with partnerships . . . ⭐️ Negotiating Dropshipping Agreements? ⭐️ https://www.facebook.com/groups/adleaks/permalink/606131530211699/ GREAT answer here by Damien Defranco again, way too long to cover here but he goes over the who what when why how of dropshipping agreements. If you do dropshipping you MUST read this. . . ⭐️ Equal Pricing on Store vs. Amazon? ⭐️ https://www.facebook.com/groups/adleaks/permalink/606750983483087/ 📷️ Great Answer by Steven Black “I keep my prices a few dollars higher on my shops. This allows me to leverage a perceived discount on amazon and the prime shipping experience when I run retargeting ads to my abandoned carts. I split test those ads between going back to my store vs amazon.” . ⭐️ Agency Owners - Process for Setting KPIs, Testing, and Scaling? ⭐️ https://www.facebook.com/groups/adleaks/permalink/607037663454419/ This was a great post for all the agency owners out there about how to talk to your client about KPIs. How to explain the need to test and what to tell them when it comes to scaling. There were SO many great answers you just need to check this post out for yourself! . . ⭐️ Good Strategy to Kickstart a Newly Launched Website for Cheap? ⭐️ https://www.facebook.com/groups/adleaks/permalink/605302676961251/ Answer by Damien Defranco “Be active in blogs, forums and communities that talk about the subject of your business. Provide value to become an authority, it'll indirectly market it using links area in profile. You can use Q&A sites like yahoo answers, Quora, etc. Write detailed answers there in the space and talk about your niche. Become an authority there and top writer in categories and it attracts a lot of people to follow you, and in turn your website. Blog on your website, do 3 releases minimum per week. Great opportunity for long term organic growth, SEO boostings, etc. Create a Facebook group and blog there too, post daily tips/tricks, create a following, and add memes to it. These groups can grow quite big. Provide value, people come. Became an authority with a following and people will buy whatever you post. Create a Youtube channel, and release 2-3 tutorials a week on just anything that your business and products can be useful for. This will generate long term viewers and traffic. Lots of things you can do all for free that just takes your time.” Thanks for tuning in to AdLeaks Episode 5, this is your host Tim Burd You stay classy AdLeakers!