AdLeaks Episode 6 (Feb 1 - February 15th) Thank you Dino Panopoulos as always Lets jump right in! Tim Burd ⭐️ What Else Do You Want to See In This Group? ⭐️ Started by Nicholas Harvey https://www.facebook.com/groups/adleaks/permalink/611311679693684/ Lots of great feedback here but I want to hear from you, yes YOU! Comment below with what you would like to see more of in this group, we actually listen! . 🗞 INDUSTRY NEWS 🗞 . ⭐️ [FB] Shutting Down Mobile Web Side of Audience Network ⭐️ Shared by Jeromy Sonne https://www.facebook.com/groups/adleaks/permalink/611393706352148/ I liked this answer by Depesh, “They're not closing down FAN completely. Simply stopping the AdSense style advertising for websites. Cookie blockers make this harder to create personalized targeting meaning poor results for advertisers and poor experience for users. They'll still use it on mobile apps for now.” . ⭐️ [GOOGLE] Google Ads Shopping Update ⭐️ Shared by Justin Brenner https://www.facebook.com/groups/adleaks/permalink/612253272932858/ Great post by Justin Brenner directly from Google “Gmail is used by over a billion people, and plays a key part in their shopping journeys as they keep tabs on new products and offers from their favorite brands. Soon your standard Shopping campaigns will be able to reach users who begin and continue their shopping journey on Gmail. Shopping Ads (both Product Shopping ads & Showcase Shopping ads) will be eligible* to appear on Gmail from the week of March 4, 2020. Shopping ads served on Gmail will be reported under the Google Display Network. Your standard Shopping campaigns will be automatically enabled to run on Gmail, if they are opted into "YouTube, Gmail and Discover". Here's how you can check if the campaign is opted into this network: 1. Sign in to your Google Ads account.2. Click the Campaigns tab, then click the standard Shopping campaign you would like to check.3. Click the Settings tab.4. Under "Networks", look for a checkbox next to "YouTube, Gmail and Discover". If this is checked, your campaign is opted into this network.*For Europe only: Please speak with the Comparison Shopping Service(s) you work with to understand on which platforms they place ads on your behalf. . ⭐️ [FB] New Facebook UX ⭐️ Shared by Steven Black https://www.facebook.com/groups/adleaks/permalink/612321952925990/ Facebook releases new UX “Dark Mode” which looks really cool from the screenshots. First reported by Steven Black, check out these screenshots! Can’t wait for my account to get access to this! ⭐️ [SHOPIFY] Order Editing Now Available for Shopify Plus Stores ⭐️ Shared by Justin Brenner https://www.facebook.com/groups/adleaks/permalink/615924899232362/ Shopify has finally added the ability to EDIT an existing order. It’s about time Shopify! . ⭐️ [FB] Server-Side API Pixel Events ⭐️ Shared by Lourenco Lourenço Maciel https://www.facebook.com/groups/adleaks/permalink/616144952543690/ To combat browsers moving towards blocking cookies/tracking pixels Facebook is finally jumping on the s2s/postback bandwagon. For those of you that don’t know how it works, basically instead of Facebook relying on a cookie on the users computer to trigger a conversion, Facebook will now be passing an ID along in the URL (fbclid) that you can then pass back to them upon a conversion from your server. This also has tons of other benefits – not only is it way more accurate but it will also enable you to track sales in ads manager even if your sales team sells them over the phone, you will also be able to pass in future purchases/conversions for that same user for monthly subscriptions etc that will give you much more accurate reporting. FINALLY Facebook thank you! According to Tyler Hedlands rep “Spoke with rep - to get approved you need to spend $10k a month for 3 mo this to get set up.” . . ⭐️ [FB] FB Spending $130M to Create ‘Supreme Court’ that Can Overrule Zucks ⭐️ Shared by Marty Marion https://www.facebook.com/groups/adleaks/permalink/619319775559541/ Great share by Marty here that details Facebooks new “Supreme Court” will be set up. The consensus overall from AdLeaks members is that this is a good thing for advertisers and simultaneously works to curb government regulators wanting to break Facebook up or introduce more stringent oversight. Good job Facebook! . 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ First Look at Facebook’s Brand Collabs Manager ⭐️ By Gil David https://www.facebook.com/groups/adleaks/permalink/608213913336794/ 👀 FIRST LOOK: Facebook's Entry Into The World of Influencers - Brand Collabs Manager 💬 There are tons of different influencer platforms and apps out there but FB recently released their own version which they've made a lot of improvements to since I first looked at it in early Q4 2019. And - it's free. ☑️📽 Long story short, you can find influencers to work with directly through Facebook! You can search through different categories, age ranges, interests, see the number of followers, engagement rates and so on! If you have tried this feature comment below and let us know how you like it. . ⭐️ Qualifying and Segmenting Leads with a Messenger Flow ⭐️ By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/610768803081305/ Great informative post. Messenger is a great tool for qualifying and segmenting lead for any niche. In this video Rutger walks you through the basics of a lead qualifying flow in ManyChat From naming conventions to custom fields, rules, tags, scoring, user recovery and segmenting, this video has you covered! . ⭐️ Episode 1: Pinterest Content Planning & "When is the right time for me to get on Pinterest"⭐️ By Lindsay Shearer https://www.facebook.com/lindsay.shearer.7/videos/10162926314180142/ 📌 Why does Pinterest Matter + Buying Behavior Planning 📌 Who's a Good Fit for Pinterest 📌 Search Engine vs. Social Media Site 📌 Content Planning & Content Ideas 📌 Organic + Paid Matchup 📌 When is it time to expand to Pinterest This is a great great video that can get you into pinterest ads right away and cut your learning curve! . ⭐️ The P-721 Formula to Dominate Your Google Shopping Niche ⭐️ By Vincent Beima https://www.facebook.com/groups/adleaks/permalink/612714132886772/ Google Shopping Ads have seen massive growth in 2019, and they'll continue to expand inventory and results to compete with other platforms like Amazon and Facebook. If you're running Google Shopping, you likely noticed it got more competitive...🏋‍♂ Something needs to change to be able to scale further, including better returns. So in today's video,Vincent goes over the P-721 formula that helps you dominate your Google Shopping niche. He covers everything from pricing, product feed, campaign structure and bid strategies! GREAT GREAT video you need to watch if you are doing Google Shopping Campaigns or want to! . ⭐️ 2X CBO Case Studies - How it Makes Life Easier ⭐️ (18 mins) By Gil David https://www.facebook.com/groups/adleaks/permalink/614293746062144/ Gil David: “For most of our clients, we're still very much a mix of CBO/ABO. But for these two accounts which were shorter-term tests to start with, I figured why not go all-in on CBO? And it's actually worked really well and after the initial setup and finding a threshold for some loose kill rules, they've almost run themselves 😲 Because they had to be targeted to smaller-audience, specific UK towns/cities, it made sense to consolidate as much data and as many conversions as possible in as few CBO as possible. So this will be especially interesting for anyone who: 👉Runs ads targeted to specific local areas on a regular basis 👉Is still trying to find ways to make CBO work 👉Wants to see how CBO can make your life easier” Gil gives 2 case studies for a chain of nursing homes and a chain of jewelry stores. This post is amazing especially for local businesses! . . ⭐️ You Can Now Run Ads in the Shopify App Store ⭐️ (6 mins) By Jeromy Sonne https://www.facebook.com/groups/adleaks/permalink/616256342532551/ From Jeremy: “Hot off the presses. Shopify now has ADS in the APP STORE. This announcement just dropped. While there isn't a ton of info out there yet I ran through their official documentation to see what we can learn right away. -Keyword targeting -Broad match or exact -There is a quality score/relevance component -Manual bidding -So much more. Take a first look at this exciting new platform and let me know your thoughts.” Thanks for sharing Jeromy! . 📝 TEXT EDUCATIONAL POSTS 📝 ⭐️ 3 Reasons Smart Shopping Campaigns Are Cannibalizing Your Growth ⭐️ By Vincent Beima https://www.facebook.com/groups/adleaks/permalink/608073990017453/ . if you're looking for LONG-TERM profits, there are a few reasons why you DON'T want to rely on SMART shopping campaigns. With competition and costs increasing its important to optimize every aspect of your ad campaigns no matter the platform. Vincent tells us a few tricks and WHY they work in this great video on Google Shopping Ads